The Bloody Great Run | The Period Purse

What is The Bloody Great Run?

Bloody Great Run (BGR) is a perfect way for you, a team, colleagues, or your gym to run/ move over 28 days to raise money towards period poverty.

Anyone across Canada can move (running, walking, rolling or moving in your own way) 28 km OR 28 hours over 28 days to raise $2,800.

Why 28? Because it’s the number of days in the average menstrual cycle, of course! All funds raised will support The Period Purse which provides period positive education and free period products to those in need across Canada.

The Period Purse Mini Drive

Why we need YOUR help:

Did you know that one-third of all Canadian women under the age of 25 experienced “period poverty” meaning they struggle to afford menstrual products?

That is not ok.

Join us on our mission to achieve menstrual equity by providing people who menstruate with access to free menstrual products, and to reduce the stigma surrounding periods through public education and advocacy.

How to Get Involved

STEP ONE: Build your team

Find some friends, choose a team leader, and make a plan to clock 28 hours of movement OR running, walking, cycling or rolling 28 km whenever you choose.

STEP TWO: Create

Build your fundraising page in just a few minutes!

Your team’s goal is $2,800

  • Share your fundraising page on your social media. Tell your friends, family, coworkers why this matters to you

  • Send an email to those who about gender equity too

  • Share period facts using the informative content we’ll be posting throughout May

Reshare TPP’s social, give updates on you and your team’s progress. This encourages your followers to donate and join you on this mission!


Run, walk, roll, move and have fun!

Want to lead a team?

Your primary role is to inspire your teammates and keep them motivated as they achieve their exercise and fundraising goals. Click the link below to read more.


What if I don't raise enough money?
No problem! Though $2,800 is the goal for each team, every dollar you raise is used towards TPP’s mission towards menstrual equity.

Do we get a tax receipt?
Yes, for every donation to TPP, the donor will be automatically emailed a charitable tax receipt.

Who is eligible to participate?
Anyone and everyone aged 0-99 across Canada! 

Where does the money go?
Every dollar you raise goes towards:
-Providing access to free period products for those who need them
-Delivering educational workshops for youth around menstrual health
-Reducing the stigma surrounding periods through public education and advocacy work

Where does this event take place?
It’s up to you and your team! You may choose to complete the challenge together in person, virtually or individually.

Each participant is encouraged to run, walk, cycle or move 28 km over 28 days. Alternatively, you can choose to move your body for 28 hours at your gyms or yoga studio!

Why May 28th? And why 28?
May 28th is Menstrual Health Day. The average menstruation cycle is 28 days long.



We respectfully acknowledge the land we live and work on is the traditional territory of many nations including the Haudenosaunee, the Anishinabewaki, the Mississaugas of the Credit First Nation, Mississauga, and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.

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