Mini Drives That Work: Increasing Employee Engagement While Enhancing Period Positivity
According to Inc., millennials will make up 75% of the workforce by 2025. This will impact work environments in many ways: more tech, more flexibility, more collaboration and more social activism.
Millennials are driving corporate social responsibility (CSR) across multiple industries. They're spending their money on brands that practice CSR and are working for companies that are willing to do the same.
For example, millennials are twice as likely to provide a higher corporate culture rating when companies promote and engage in volunteer opportunities. Considering millennials will make up the majority of the workforce in just a few short years, valuing their experiences and input and keeping them engaged is tantamount to success.
The Period Purse recently became Canada's first official registered charity dedicated to achieving menstrual equity. In addition to making history, this means the opportunities for us to connect with companies across the country are endless.
Since we launched in February 2017, we've hosted approximately 20 Mini Drives, also known as third party fundraising blitzes, with corporate partners. With official charitable status under our belt, increasing the number of Mini Drives we host annually is on our agenda.
These Mini Drives are similar to our large-scale Spring and Fall Blitzes. Donation boxes are set up, period products are collected, sorted, packed and delivered and people unite to support an important cause. With Mini Drives, its local businesses and large corporations booking time with us, learning more about The Period Purse, bonding with colleagues outside of cubicle walls and normalizing period talk at work.
Mini Drives help The Period Purse get more donations to those who need them. Through these initiatives, we can educate large groups of people about period poverty and spread knowledge around menstrual equity, menstrual health and needs of those experiencing homelessness in Canada. Through this hands-on storytelling and impact-driving tactic, we can galvanize companies to enforce change within their building walls, making equal opportunity to experience healthy periods a priority at work at home and in society.
Further, positive employee morale leads to an increase in employee engagement and employer loyalty. Tax benefits, increased marketing opportunities and general community well-being are also all benefits of socially responsible companies. For more information, read through this case study that discusses the impact and influence of CSR at companies like Starbucks, Apple, SoulCycle and AirBnB.
Ever ready to increase community in corporate culture, The Period Purse's Mini Drives tick all CSR boxes, creating lasting benefits for businesses their employees and the communities in which they work.
For more information about hosting a Mini Drive at your place of work, please contact firstname.lastname@example.org.