Partners in Equity: How Canadian Period Brands Are Creating Change

On May 28th, we are working with communities across the country to celebrate and acknowledge Menstrual Health Day; a global day to take action by talking openly about periods, challenge stigma, and take action toward menstrual equity. At The Period Purse, we believe that this work doesn’t begin and end with one day, it’s a year-round effort, powered by community, education, and collective action.

This month, we’re proud to spotlight a few of our incredible Canadian product partners who are helping to build a more period-friendly world. These companies are doing more than just creating sustainable and inclusive period products, they are showing up for communities every day. Whether through product donations, awareness campaigns, or advocacy, each of these companies is making a real, tangible impact on menstrual equity in Canada.

“At The Period Purse, we believe in partnering with brands that take social justice seriously. We believe that everyone has a right to access quality, safe, and experience affirming supplies to help them have a healthy period. By joining us in support of these brands, you’re not just making a personal choice for better period care, you’re actively supporting access, dignity, and change for people who menstruate. Your buying power has an impact, and choosing companies that prioritize social good helps to strengthen the menstrual equity movement from every facet.”
– Kristy Van Hoven, Advocacy, Research and Communications Manager 

Here’s how some of our trusted partners are marking Menstrual Health Day this year and how you can join them in supporting a future where every person can manage their period with dignity.

______

joni 

joni is a true leader in the Canadian menstrual equity movement, building a brand rooted in access, inclusion, and social impact. Their plant-based, biodegradable bamboo pads and cotton tampons are free from added toxins and fragrances, offering a sustainable option without compromising comfort or care. joni believes period care should be accessible to everyone, and backs that belief by donating at least 2% of their revenue toward period product donations to equity-focused organizations across Canada like The Period Purse. By partnering with community groups, joni ensures that sustainable period care reaches those who need it most, creating meaningful impact in communities nationwide.

To celebrate Menstrual Health Day this year, joni is launching BLEED, a powerful anthology of real period stories written to be shared. This book highlights diverse voices and aims to challenge stigma by normalising conversations around menstruation. Importantly, 100% of profits from BLEED go directly to menstrual equity initiatives across North America. Make sure to keep an eye out on their socials and website for more information on May 28th, 2025.

Shop: getjoni.com + Find in select Costco stores (offering a $6 off coupon this May!)
BLEED Anthology: https://getjoni.com/pages/bleed-book

DIVA

This Menstrual Health Day, DIVA's Impact Program will continue to celebrate and support the many organizations that drive the outstanding impacts of the menstrual equity movement. Through their annual giving commitment, community partnerships, and buy one, give one campaign for every cup sold on shopdiva.com this May, DIVA is creating tangible impact. These efforts help ensure that those in need can access menstrual care products and education, reducing barriers and stigma around a universal and shared experience. 

The menstrual equity movement is a collective that transcends borders, drawing together like-minded advocates passionate about ensuring access to safe and affordable menstrual care options for all who menstruate. As a proud Certified B Corp and your conscious cycle care partner, DIVA commits 2% of revenue to the menstrual equity movement across North America. The Period Purse has been a long-standing recipient of donations thanks to DIVA’s commitment. Their support spans community partnerships, advocacy for menstrual care access, environmental sustainability, and pelvic and sexual wellness education, making DIVA a powerful force for change.

Shop: shopdiva.ca 
May Promo: Buy One, Give One on all cups

Fornix

To celebrate Menstrual Health Day, Marielle La Rue, founder of Fornix, and Élise Brunot, Executive Director of the Réseau québécois d’action pour la santé des femmes (RQASF), will discuss menstrual health during an episode of the podcast Pour mieux vivre les menstruations, presented by Fornix.

At Fornix, their mission is to help people have better periods by providing information and menstrual cups that are comfortable, easy-to-use and reliable. Fornix aims to continue to expand their social impact through opportunities with The Period Purse.

"To contribute to long-term menstrual equity, we offer independence from disposable menstrual products and donate Fornix discs to charities, as well as discounts to companies that offer them for free. We believe in free access to education and present the podcast "Pour mieux vivre les menstruations" in addition to offering workshops and conferences in schools."
— Marielle La Rue, Founder and CEO at Fornix

Shop: fornix.ca 
Use code: TPP15 for 15% off
 

Aisle

At Aisle, we believe that creating a more period-friendly world starts with education, advocacy, and access. In line with this year’s Menstrual Health Day theme, Together for a #PeriodFriendlyWorld, we’re proud to partner with organizations like The Period Purse to support menstrual equity through community engagement and workplace education. 

Menstrual equity has always been at the heart of what we do. Aisle is committed to ensuring fair and consistent access to essential period products—and we put that commitment into action by donating 1% of our sales, in cash or product, to individuals and nonprofits working to end period poverty and advance gender equity. It’s part of our ongoing effort to create both immediate impact and lasting systemic change.

Shop: periodaisle.com 
Use code: MHDAY for 20% off (May 28-31, 2025)

______

Menstrual equity takes all of us.

We’re so grateful to our Canadian product partners who continue to show up, speak up, and take action, not just on Menstrual Health Day, but all year long. When you support these brands, you’re not only choosing quality, you’re investing in a more equitable world for people who menstruate.

Do you know of another Canadian menstrual health brand? Connect with us today and we can explore more ways to expand the menstrual equity movement this year!