Home >  Blog >  Calling all Bloody Legends! Give the gift of menstrual equity this holiday season

Calling all Bloody Legends! Give the gift of menstrual equity this holiday season

Posted by Ann Lambert on 24 November 2025
Calling all Bloody Legends! Give the gift of menstrual equity this holiday season

You could be the reason someone doesn’t have to choose between food or period products…every single month.  

This holiday season, we’re calling on our allies to join the Bloody Legends and make a life-changing difference for menstruators unable to access the necessities for menstrual health.

Our monthly supporters are Bloody Legends because eradicating period poverty is bloody important. 

The people who empower our impact deserve a name reflective of the boldness, urgency, and heart behind this work

Whether you’ve been a part of our community for years or you’re just getting to know us, this is your invitation to make a tangible impact on real people’s lives through the holidays, and beyond. 

The Impact of a Bloody Legend: Why should I join? 

Periods aren’t a choice, they’re a part of life. Access to menstrual health should be too.

But for the 1 in 6 Canadian menstruators who have or will experience period poverty, that isn't the case. 

We don’t pay for hand soap and toilet paper in public toilets. Why are pads and tampons treated differently? 

There isn’t a simple answer to that question – but joining the Bloody Legends is a simple way to be part of the solution

Since 2017, The Period Purse has been tackling period poverty in Canada through three high-impact programs: 

  • Outreach: Distributing period products to shelters, schools, and communities across the country so the folks who need them most can access them for free. 

  • Education: Ending period stigma and empowering menstrual health by way of inclusive, evidence-based, and period-positive education. 

  • Advocacy: Building partnerships, raising awareness, and collaborating with all levels of government to inch us closer and closer to menstrual equity – with somanywins over the years!

Bloody Legends make all of this possible. 

Every month – for less than the cost of one restaurant dinner, 2-3 coffee shop lattes, or your bundle of streaming subscriptions – you can help us:

Bloody Legends get member perks, behind-the-scenes updates, and a front-row seat to the menstrual equity movement in Canada. It’s a bloody great way to give! 

Starting at only $15/month, being a Bloody Legend just might be the most affordable way to make a tangible impact on real people’s lives – through a cause that touches us all. 

Because half of the world menstruates, and the other half loves someone who does.

Periods are natural, normal, and healthy. And yet, they come with so much unnecessary shame and struggle

Together, we have the power to change that. 

To flip the script, close access gaps, and raise a generation that views periods through a lens of respect and dignity. 

Break the cycle of stigma & struggle by starting a cycle of monthly giving – just in time for giving season! 

Because giving real people the means to maintain their menstrual health? Now that is Bloody Legendary. 
Author:Ann Lambert
Tags:News

We respectfully acknowledge the land we live and work on is the traditional territory of many nations including the Haudenosaunee, the Anishinabewaki, the Mississaugas of the Credit First Nation, Mississauga, and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.